Sonnet Insurance, based in Toronto, Canada had a very clear ask: create a campaign that reaches a metropolitan millennial through optimism. We said no problem! Together with Amanda Tempesta & Matt Lemas, we presented "Camp Grown Up - powered by Sonnet".
This is a branded initiative aimed at sustaining the relationship between Sonnet & it's millennial consumer. Using nostalgia as our motivator, we created a physical & digital environment where we encourage learnings and champion even the smallest moments of adulting.
*My teammates and I entered this into the One Show Advertising competition and we Merited.
