Sonnet Insurance, based in Toronto, Canada had a very clear ask: create a campaign that reaches a metropolitan millennial through optimism. We said no problem! Together with Amanda Tempesta & Matt Lemas, we presented "Camp Grown Up - powered by Sonnet".
We created a an experiential leg of the campaign that involved both an in person adventure as well as a sustained, digital, DIY portion. For the real life Camp Grown Up, we curated an experience tapping into nostalgia as our motivator. We created posters for gorilla marketing and at camp as well a field guide book that championed even the smallest moments of adulting.
*My teammates and I entered this into the One Show Advertising competition and we Merited.
