Personality Paired
Warby Parker is an eyewear company famous for their consumer-direct sales approach. We were tasked with telling a new story that would push consumers to connect far beyond the great price points and “at-home try-on” system. In order to do this, we asked one question, “Why do people wear glasses?’ The answer, outside of necessity, was simple “I want to look and feel a certain way.”
It was clear that personalities, personas and looks are defined by what one wears on their face.
We landed on a concept that was simple- showcase talent who’s personality is magnified by Warby Parker eyewear.